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Maximizing Video Assets Across Advertising Channels

How One Video Production Delivered a Cohesive Seasonal Digital Campaign for Aylo Health

Video
Production

Marketing
Strategy

Branding &
Design

Advertising Campaigns

Motion &
Animation

Healthcare

The Ask

Aylo Health, a primary care group with over a dozen Metro Atlanta locations, needed a high-impact seasonal campaign to anchor their multi-channel Winter marketing push. The challenge was to create a video concept that could be seamlessly adapted into social, display, and digital ads in different aspect ratios while remaining cost-efficient.
 
Our objective was to deliver a scalable, cohesive campaign addressing cough, cold and flu season across verticals without requiring multiple shoots.

The Results

The campaign delivered brand messaging that resonated with audiences throughout the winter cough, cold and flu season. We maximized the assets we captured during a single day of filming to enable a significantly larger reach from just one production, with placements across Meta, YouTube, Connected TV, and Online Video. The programmatic and social media ads performed above industry benchmarks, showing strong click-through rates leading to increased website engagement.

monthly campaign impressions
0 M+

The Work

Between Pixels transformed a single video shoot into a complete library of campaign assets, including social media content, display ads, and in-banner video, connected TV, and online video placements. This scalable approach allowed our team to ensure that Aylo Health had a cohesive set of materials with a message that aligned with the brand and audience.

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