Creating a New Launch Brand Identity
Building a Complete Branding Package with Visual and Marketing Assets for Aroha Technologies’ First-to-Market All-Electric Boat
The Ask
Aroha Technologies approached Between Pixels to translate a visionary concept for the world’s first all-electric bass boat into a tangible brand. The goal was to build a complete identity from the ground up that could establish “first-to-market” status and capture the interest of potential customers.
The Results
Between Pixels transformed a technical vision for an all-electric bass boat into a complete, high-performance brand identity for Lurion Boats. By delivering a cohesive visual language and marketing-ready assets, we provided Aroha Technologies with the tools to present a polished, ready-to-launch product.
The Work
After our team created a branding package for the “Lurion” identity. We provided website design and a brand guide that included messaging, personality, and tone to inform branding applications across other uses.
