Between Pixels

Leveraging AI for Professional Video Content

Enhanced Storytelling for Aylo Health and Positive Athlete Using AI Tools

Video
Production

Motion &
Animation

Advertising Campaigns

The Ask

Positive Athlete is an organization and award series that recognizes high school student-athletes who are making a difference in their community. Aylo Health, a local primary care provider with a focus on quality patient care, is proud to sponsor one of its scholarships. Both organizations wanted to maximize the exposure of their community-focused scholarship while inspiring young athletes to give back. They partnered with Between Pixels to produce high-impact, professional video content that amplified these stories on a limited budget.

The Results

We delivered a polished, professional series that used AI tools to overcome environmental challenges and budget constraints. The final content successfully elevated the scholarship’s profile across social media and live events, proving that AI can unlock high-end production value for any organization, as long as it’s paired with talented professionals who know when and how to use it to make their work better.

The Work

Our team leveraged Google Gemini for creative inspiration and used AI-generated imagery to pitch a brand-aligned visual style to the client. During production, we utilized AI-powered audio restoration to save footage that was impacted by heavy wind noise. We also integrated AI tools to streamline the editing and graphics process.

The Challenge

Overcoming Uncontrolled Environmental Factors

We started pre-production by conducting interviews (phone calls) to help prepare the students and get them comfortable with the process and the team. This is a simple but effective step to getting strong interview footage. One of the challenges we had to overcome was the background noise, as we had a tight window to film and could not control the environment. The wind noise made the raw footage almost unusable, but our editors used AI tools to identify and remove based on the waveform (see the before and after videos below). Our graphics team created a brand identity for the award, and our editors used AI tools to help polish and refine the footage.

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