Strategic Social Media Increases Engagement by 140%+
The Ask
The Crisis Prevention Institute (CPI), a global organization focused on evidence-based de-escalation training, needed to optimize their social media platforms to keep their primary audience of health care, education, and human services professionals engaged with the brand. The challenge was finding a social media voice that was both relatable and authoritative, as the leader in the market. By partnering with Between Pixels, the objective was to execute a research-driven strategy that integrated fresh organic content with targeted paid campaigns to amplify brand visibility and engagement.
The Results
The Work
Between Pixels completed a comprehensive audit of CPI’s social media channels, as well as their competitors’, including strategic recommendations and optimization plans. We then implemented a new content strategy across LinkedIn and Meta platforms that included organic storytelling, informative designs, and targeted paid campaigns. By taking ownership of creative production and management, we were able to align branded video and design with engaging community management across the three accounts.
