Make Your Brand Recognizable in Motion
A free guide for marketing teams who want every video and animated post to look like them, and to take less time to make.
Most brands have rules for their logo, colors and fonts, but not for how any of it moves. This guide helps you define a motion identity: a short set of rules that makes your content easier to recognize, easier to watch and faster to produce.
What's inside:
- The seven elements of a motion identity, and the question each one answers
- A worksheet that translates your brand's identity into how it moves
- Seven core rules to set, from pace and easing to your logo open and close
- A quick pre-publish check to keep every piece on brand
Who it's for
Marketing leaders and in-house teams producing video and social content, especially those working with several editors, freelancers, or agency partners.
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