CURE is dedicated to conquering childhood cancer through funding targeted research while supporting patients and their families. They believe that childhood Cancer can be defeated in our lifetime, and they’re making significant progress towards that goal. They have built an army of supporters and created both a movement and a strong organization who are committed to changing the story for children and their families who are battling cancer.
CURE Childhood Cancer has been a great partner with Between Pixels, and we’ve worked closely to support their fundraising initiatives, events, and marketing. They rely on donations from individuals and organizations who have plenty of other places to invest their resources, and part of our job is to help them tell their story. We’ve produced scripted content, interviews, live events, and animations to help increase awareness of the mission, celebrate those who are championing the cause, and support families who are in the fight of their lives.
As part of our ongoing effort to connect with current and potential supporters, we’ve created several story-driven videos to reach people through multiple mediums– including email, their website, and live events. Some are focused on informing and educating the audience, and others are designed to create a powerful emotional connection with the vision of the organization. Because it’s not enough for us to simply voice our support of their cause, we need to fight if we want to see the end of Childhood cancer in our lifetime.
