Celebrating Students Making a Difference
Using AI to help Positive Athlete tell great stories.
Positive Athlete is an organization and award series that recognizes high school student-athletes who are making a difference in their community, and Aylo Health is proud to sponsor one of their scholarships. Both organizations wanted to maximize the exposure of the award to help increase the impact and inspire young athletes to give back. They hired Between Pixels to help create a plan and produce content that amplified these important stories. And we had to do it on a budget.
How to Amplify Young Athletes' Stories
We've embraced AI to help increase our innovation and streamline our production process, removing many of the tedious tasks so the creators can focus on high-impact work. This project provided a great opportunity to leverage some of these powerful tools. We started the Discovery phase with a creative session to determine the style and format we wanted to use for this series. Our team reviewed our previous work and used Google Gemini to find other examples as inspiration, then used AI-generated images to show concepts to the client. We proposed a simple but effective style that aligned with the Positive Athlete brand and worked well in a range of environments, from an in-person event to social media.
THE CHALLENGES
Overcoming Uncontrolled Environmental Factors
We started pre-production by conducting interviews (phone calls) to help prepare the students and get them comfortable with the process and the team. This is a simple but effective step to getting strong interview footage. One of the challenges we had to overcome was the background noise, as we had a tight window to film and could not control the environment. The wind noise made the raw footage almost unusable, but our editors used AI tools to identify and remove based on the waveform (see the before and after videos below). Our graphics team created a brand identity for the award, and our editors used AI tools to help polish and refine the footage.
THE RESULTS
A Series of Successful Videos Produced on a Modest Budget
The project is a great example of using AI to improve our work and give clients with smaller budgets access to highly professional video content. The real power of AI for creative work is pairing it with talented professionals who know when and how to use it to make their work better.
