Building Momentum

How Aylo Health Scaled Social Growth on TikTok and Instagram

A data-driven content strategy helped Aylo Health achieve stronger visibility, brand affinity, and audience engagement across social.

Background

Aylo Health is a modern primary care provider committed to making healthcare more accessible and personalized. In early 2024, Aylo partnered with Between Pixels to refine and expand its social media presence, with the goal of improving visibility, driving web traffic, and clarifying brand perception across key platforms—particularly TikTok and Instagram.

The Work

We revamped Aylo Health’s social strategy:
  • Content Optimization: We prioritized top-performing content styles, newly trending video formats, provider spotlights, and high-search-volume topics.
  • Platform-Specific Focus: On Instagram and TikTok, we leaned into vertical video, greenscreen explainers, and local community-focused posts to grow following and engagement.
  • Keyword Integration: Unbranded search terms like  “doctor near me,” and “physical exams” were worked into content to improve visibility in organic and paid placements.
  • Scaled Content: We expanded the reach and impact by increasing the frequency of content to create momentum, increase share of voice, and signal relevance to the algorithms. 

The Results

The newly launched TikTok and revamped Instagram started seeing measurable gains across the board. From Q4 2024 to Q1 2025 we achieved the following:
  • 110% increase in website traffic from organic social
  • 57% increase in impressions across all social platforms 
  • 3.4% growth in total followers across YouTube, Meta, and TikTok

Additionally, TikTok and Instagram began functioning as high-engagement discovery channels for health tips, provider introductions, and myth-busting healthcare facts, playing a vital role in clarifying Aylo’s unique positioning as a better primary care provider.

What We’ve Learned

  • Consistency Wins: Regular, short-form video content rooted in relevance drives platform algorithm favorability and builds brand trust.
  • Education Performs: Posts that explain healthcare terms, conditions, or services clearly outperform other types of content in both reach and engagement.
  • Community Content Converts: Relevant posts showcasing local places for healthy eats and activities, and content featuring providers enhance relatability and retention.

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