Messaging
Building the Story Framework.
Basement & Backyards is a local retail store that focuses on classic backyard leisure products and basement games. They approached Between Pixels to produce a series of TV ads that brought a fun and fresh approach to their advertising. We decided to have some fun with the spots and created a fun play on the stereotypical prescription drug ads that we all know and love.
Building the Story Framework.
Scriptwriting, concept and execution.
Original footage shot on location.
Weaving the footage into a compelling ad.