Quick-Turn Content and Branding for a Health Care Event

Delivering Video Production, Motion Graphics, and Branding Design for US Renal Care’s Annual Conference Event

Branding &
Design

Video
Production

Motion &
Animation

Corporate

Scripted
Content

The Ask

U.S. Renal Care, a national provider of kidney care services with more than 500 dialysis centers and 200 home dialysis programs, needed to create a compelling corporate event experience for their annual all-hands meeting, Ignite26. The organization was entering a pivotal moment as emerging technologies, artificial intelligence, and new digital capabilities were creating opportunities to transform kidney care and improve the experience of patients, physicians, nurses, and caregivers.

The event required cohesive, high-impact content that would inspire employees, reinforce the organization’s vision, and connect their work to its greater purpose. The challenge was delivering a complete corporate event branding and video production package within an accelerated timeline of just two and a half weeks.

The Results

Our solution was a branded content package that included: pre-session content, session openers and closers, speaker introductions, conference branding, a vision video, and consulting on the keynote message using our Story Framework model. By working closely with the US Renal Care team, we transformed their vision into a polished event experience that elevated the conference from opening to closing.

“You’ve been spectacular collaborators and have elevated the quality of our conference. Thank you!”

Nelson Mandela

CIO, US Renal Care

The Work

Between Pixels began with a discovery session to define the creative vision, identify the required corporate event assets, and establish the key themes that would carry throughout Ignite26. From there, our team moved quickly, presenting multiple design concepts, developing storyboards for the event graphics, and coordinating virtual interviews to keep production moving on an accelerated schedule.

“Sincere thank you for your incredible partnership and the quality of delivery—especially in the tight timeframe of the engagement. The event was amazing! The content you produced brought just the polish we needed!”

Meredith Sopko

SVP of Business Solutions,
US Renal Care

US Renal Care encouraged our team to push beyond its traditional brand guidelines and explore a fresh creative direction for Ignite26. The goal was to develop an event identity that felt modern, inviting, and inspiring while still reflecting the organization’s mission and values.

Using our Story Framework, we crafted scripts that connected with the audience by clearly communicating the truth, problem, tension, and solution behind US Renal Care’s vision. This strategic approach ensured every piece of content worked together to create a cohesive experience that inspired attendees to continue advancing US Renal Care’s mission of delivering exceptional kidney care.