Functional Rebranding for a Utility Consultancy

Creating a Visual Identity that Matches Sure Power Consulting’s Vision

Marketing
Strategy

Branding &
Design

Motion &
Animation

B2B

The Ask

Sure Power has partnered with 120+ energy and utility organizations to modernize operations, stabilize critical systems, and prepare for the future. However, their branding didn’t represent all of who they work with: its color scheme and thunderbolt-leaf motifs isolated their client base.

The challenge was to design an identity that both resonated with their partnerships and aligned with Sure Power’s services.

The Results

To reflect all of Sure Power’s clients, we implemented a meter mark in their new logo – a symbol of data measurements and scaling success. The new look reinforces their brand values: visible gridlines show discipline and structure, and warm gradients express an approachable invitation to partnership.

“[Between Pixels] did a phenomenal job capturing the spirit of Sure Power. A new employee can read through [our brand and messaging guide] and understand everything they need to know about us and how to navigate our market.”