Using Memorable Video Advertising to Strengthen Murmaid Mattress’s Local Brand Sentiment
Video Production
Advertising Campaigns
B2C
The Ask
Murmaid Mattress is a thriving retailer and manufacturer based in Chattanooga, Tennessee, that needed to reclaim its market share against the rise of lower-quality, direct-to-consumer online competitors. The goal was to clearly define their brand’s local value and convince the Chattanooga community that a mattress is an investment best made with real, supportive experts at a company that invests in building up the community.
The Results
The campaign successfully repositioned Murmaid Mattress as the approachable, human alternative to faceless online brands. By using humor to drive memorability, we boosted brand sentiment and effectively increased in-store traffic across their retail locations.
The Work
We moved away from traditional, dry retail advertising in favor of a humor-driven campaign designed to disrupt the disruptors. By producing a series of relatable, high-energy ads, we highlighted Murmaid’s specific value propositions through comedic scenarios that resonated with diverse audience profiles.
