A Tailored, Mobile-First Student Orientation Platform That Strengthened Engagement and Delivered Actionable Data For Kennesaw State University
Video Production
Motion & Animation
Higher Edu
Branded Platform
Scripted Content
The Ask
Following the largest merger in U.S. higher education history, Kennesaw State University needed to modernize its orientation for a massive, diverse student body across multiple campuses.
They required a digital solution that moved away from generic lectures toward a personalized experience tailored to the expectations of a mobile-first generation.
The Results
The new platform successfully transitioned KSU to a personalized orientation experience that left students feeling more prepared and excited for college.
Additionally, university administrators gained access to robust data and reporting tools, providing previously unavailable insights into student participation and engagement.
The Work
We conducted a comprehensive audit of the orientation experience across university departments to consolidate and reformat their materials into a mobile-first, video-based platform. Our team produced over 40 personalized videos and developed a smart logic system that uses student profiles to deliver them unique orientation paths, complete with progress tracking and interactive quizzes.
