Strategic Social Growth for a Leather Goods Brand
The Ask
The Results
*All stats apply to Meta accounts
These gains reflect a shift from passive visibility to active audience engagement, with content driving both attention and high-intent traffic.
The Process
We began with a Discovery Session to define the strategic foundation, including brand messaging, audience personas, a content calendar, and performance benchmarks. From there, we implemented the Between Pixels Social Media Program, an ongoing content system with a structured production cycle that allowed us to plan, create, and distribute performance-driven content at the pace of social media.
The Work
While we incorporate isolated posts into our production cycle, themes and series-based content help reinforce core messages and provide consistency in social media. For Go Forth Goods, we came up with a number of themes during the Discovery Phase:
- Tell us Your Bag’s Story. A series that features fans of the brand making the products their own.
- Craftsmanship BTS. Content that provides a look behind the scenes at what hand-crafted looks like.
- Trending Content. Lifestyle features that connect the products with current trends.
- Leather Care Tips. Helpful educational content that reinforces the quality of the brand.
- Curated Flatlays. Well-constructed and stylized shots of products that highlight unique aspects.
- Seasonal Content. Environmental and lifestyle content that gets worked into trending content fees.
