Sharing User Stories to Build a Fitness Brand’s Community
B2C Content That Creates a Common Ground and Encourages Engagement
The Ask
With the rise of working out from the comfort of home, Echelon’s brand was growing fast and they needed to elevate their content marketing if they wanted to stand up to their competitors. With limited amount of digital content, they were struggling to reach potential customers with relevant content that focused on the core of what the company is about: their members.
The Results
We were able to take testimonials from a variety of members, from a heart transplant survivor to a mother who lost her daughter at age 4, to a father and daughter who found a common ground through Echelon. We focused on how their members use the equipment to improve their lives, including some using the tight-knit Echelon community as a means of therapy.
The Work
In the filming process, we also helped Echelon feel confident that we were creating compelling, safe content that captured their brand voice and made their products look enticing.