Growing Non-Profit Engagement Through Video Storytelling
How Strategic, Emotional Brand Narratives Empowered CURE to Fund Life-Saving Childhood Cancer Research
Marketing Strategy
Video Production
Advertising Campaigns
Motion & Animation
Nonprofit
Healthcare
The Ask
CURE is dedicated to conquering childhood cancer through funding targeted research while supporting patients and their families. They needed a strategic creative partner to cut through the noise of a crowded non-profit landscape with a message that would inspire individual and corporate donors to immediate action. Their commitment to changing the narrative for children and their families who are battling cancer had to become a rallying call to action to sustain their movement.
The Results
The collaboration resulted in a powerful narrative shift that helped CURE increase awareness of their mission, celebrate their advocates, and support families in the fight of their lives. The video content we created, informed by our Story Framework, elevated the organization’s visual identity, serving as the centerpiece for fundraising initiatives and live events. Together, we ensured that CURE’s message wasn’t just heard. It was felt, leading to increased engagement and critical funding for childhood cancer research, supporting the brand’s commitment to changing lives.
The Work
Between Pixels partnered with CURE to produce several story-driven videos for use across multiple mediums, including email, web, and live events. The video content ranged from high-impact scripted films to intimate family interviews and technical animations, designed to educate donors while forging a strong emotional bond with the mission. The story-driven ecosystem we created gave CURE the tools they needed to connect their audience with the organization’s vision through a blend of raw human experience and polished brand storytelling.
