Creating a Comprehensive, Scalable Brand Identity
Rebranding Eagles Landing Health to Aylo Health Primary Care To Build a Regional Brand and Break Into New Markets
The Ask
Eagles Landing Health was a Primary Care provider that focused on high-quality, affordable, and accessible patient care. The practice needed to match their recent operational growth with a scalable brand in order to expand the reach of the business. They tasked Between Pixels with evolving their identity to better reflect a regional brand as they brought their unique care model to new markets.
The Results
The launch was a major success, establishing a foundational brand through a series of successful grand openings and launch campaigns. Aylo Health’s ongoing integrated, multi-channel campaigns have further supported rapid growth and aided in exceeding patient acquisition goals in new territories. Our ongoing partnership has solidified the brand’s presence as an industry disruptor, successfully moving the business far beyond its original geographic footprint.
The Work
We led an extensive audience research and discovery phase for the rebrand, resulting in the new name “Aylo” and a complete brand framework, including a visual identity and messaging guide. Our team developed and executed integrated, multi-channel branded launch campaigns designed to introduce the new identity to both internal staff and new markets.
