Scaling Brand Presence Through Video Storytelling
Repositioning Atlanta Painting Company with High-Impact Video Using A Strategic Story Framework
The Ask
Atlanta Painting Company has been the Atlanta area’s leader in providing custom plans for home & commercial paint projects since 2006, as well as residential work, including gutters and deck staining. They needed to cut through the noise of DIY trends and contractor distrust to find their ideal customers. They sought a way to position their professional services as the reliable alternative to the headaches of unreliable contractors and home improvement projects gone wrong.
The Results
The strategy successfully established Atlanta Painting Company as a trusted authority, providing them with quality video content to be placed as ads for high-impact marketing campaigns. These ads performed so well that they secured Atlanta Painting Company video placements in major local venues, including the Atlanta Braves stadium, significantly expanding their brand reach.
The Work
We used our story framework to develop a better understanding of the audience and their driving motivations and tensions. The humorous ad campaign we created included two couples: one who chose professional help and one who attempted the DIY route. By leaning into customer profiles and clever storytelling, we created relatable content that highlighted the value of choosing an expert for personal spaces.
