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Engaging Stakeholders With Virtual Event Streaming

How Acuity Brands Set a New Standard With an Interactive, Virtual Branded Experience That Expanded Global Reach

Video
Production

Motion &
Animation

Corporate

The Ask

Acuity Brands is a lighting and technology company that has expanded significantly in the last few years. Facing the potential cancellation of their largest annual investor event due to COVID-related health and safety concerns, Acuity needed a way to pivot their traditional gathering into a digital experience. They tasked Between Pixels with transforming the physical event into a virtual format that maintained executive presence and investor confidence.

The Results

The live virtual event was a major success, expanding the brand’s reach to a global audience untethered by geography. By prioritizing personal touches and audience engagement and blending pre-recorded content with live, interactive components, the virtual model not only saved the event but set a new standard for Acuity’s future hybrid engagement strategies. 

The Work

We utilized our proprietary digital streaming platform to create a seamless hybrid environment that blended polished, pre-recorded segments with live, interactive content. The experience was fully branded and customized to feel intimate and inviting, ensuring investors felt they had a seat at the table with Acuity’s experts rather than just watching a broadcast.

The Benefits of Virtual

Beyond the success of Acuity’s event, we know there are lasting benefits to having either an all-digital experience or a hybrid model for events. It allows more attendees to participate in the gathering and untethers them from the need to be local. Virtual options open the doors to world-wide access and can help offer a balance to attendees that have too much on their plate already to make time for. When you open the doors of your event to a virtual audience, you open your doors to success.

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