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Strategic Content Partnership with Acuity Brands

A Tiered Plan to Streamline Complex Marketing Needs and Deliver Branded Video Content for a Global Lighting
Solutions Leader

Video
Production

Motion &
Animation

Corporate

The Ask

Acuity Brands is a Fortune 1000 company and a leading provider of innovative lighting solutions and building management systems. They required a massive volume of diverse content to support their portfolio of unique brands, each with distinct styles and audiences. The internal marketing team needed a scalable solution to handle everything from investor communications and product launches to large-scale events.

The Results

The partnership functioned as a flexible extension of Acuity’s internal marketing team, with our team of experts providing the elasticity needed to handle massive volume without increasing headcount. By streamlining production and offering tiered content plan pricing, we empowered their team to meet complex brand demands with speed and creative agility across North America.
Videos made since 2015
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Town halls
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The Work

We implemented the Between Pixels Content Program, serving as a strategic, full-service extension that provided Acuity’s internal team with immediate operational elasticity. The partnership began with a Discovery Workshop to align messaging and strategy using our Story Framework. By integrating our team of 20+ experts into their existing workflows, we removed administrative friction and used tiered pricing to deliver video and digital assets at volume without compromising on quality.
light_a-light
light_aculux
light_ael
light_cyclone
light_eureka
light_gotham
light_holophane
light_hydrel
light_juno
light_lithonia
light_logo-healtcare
light_luminaire
light_luminis
light_mark-architectural
light_nightingale
light_peerless
light_verjure
elec_dtl-hover
elec_eldo-hover
elec_fresco-hover
elec_iota
elec_nlight-hover
elec_pathway-hover
elec_power-sentry-hover
elec_reloc-hover
elec_sensorswitch-hover
elec_whiteoptics-hover

Start with Strategy

We start with a half-day Discovery Workshop: develop audience personas, establish messaging, and cover the logistics that will allow for great content. Every month we review results, bring new ideas to the table, and adjust to meet your business needs.

Content Roadmap

Represents projects to be delivered over the next 12 months. This sets us up for efficient production, and is infinitely flexible. Designed for projects to come on or off the roadmap throughout the term.

Efficient Production

Our combination of software, processes, and collaboration to make sure very little time is wasted. This results in more time to spend on creative solutions, and in projects that are delivered quickly and smoothly.

Discounted Pricing

Our partnership model and production process remove much of the administration effort that eats up time and money. We become an extension of your team. In exchange, we offer tiered discounts based on the volume of work included in the content plan. The same quality work, but with significant savings.

Production + Marketing

As a Content Program client, you have access to our fully integrated suite of services,  and to our Marketing and Design team. You’ll have experts who can help you strategize, rebrand, or execute campaigns, and figure out what type of content your brand needs.

The Between Pixels Content Program

Start with Strategy

We start with a half-day Discovery Workshop, where we develop target audience personas, use our Story Framework to develop the messaging, build out a Content Roadmap, develop an overall scope (cost) and cover the logistics that will allow our team to deliver great content. And every month, we review results, bring new ideas to the table, and adjust to meet your business needs.

Content Roadmap

Our producer leads the team to develop a Content Roadmap that represents the planned projects to be delivered over the next 12 months. This Roadmap sets us up to be highly efficient in production, but it’s also infinitely flexible– designed for projects to come on or off the roadmap throughout the term.

Efficient Production

Projects move from initial request to final production very quickly and smoothly. We use a combination of software, process, and collaboration to make sure very little time is wasted. The result is more time to spend on creative solutions and projects that are on time and delivered quickly.

Discounted Pricing

Our partnership model and production process remove much of the administration and wasted effort that eats up time and money. And since our team knows your brand really well, we become an extension of your team and can start to deliver things you didn’t even ask for. In exchange, we offer tiered discounts based on the volume of work included in the content plan. The savings can significant, and the quality of work isn’t impacted.

Production + Marketing

As a Content Program client, you have access to our fully integrated suite of services and team. We can create pretty much any type of content you can think of (video, print, digital, etc.), and we have a really strong Marketing and Design team who can help you build out a strategy, create or update your brand, or execute digital marketing campaigns. It’s like getting access to a team of 20+ experts for a fraction of the cost.

Learn how we can
help your brand.

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